Even Football Is Now An Xbox, As Xbox Is Sponsoring A College Football Bowl Game This Year

Microsoft is sponsoring a college football bowl game, with the first-ever "Xbox Bowl" taking place on Thursday, December 18 with Missouri State taking on Arkansas State. The Xbox Bowl is the replacement for the Bahamas Bowl, which will not happen this year.

In a press statement, broadcaster ESPN--which is carrying the event--said there will be "fun, Xbox-themed moments and in-venue activations designed specifically for the bow." The event is taking place in Frisco, Texas at the Ford Center.

In recent times, Microsoft rolled out a new "This Is An Xbox" marketing campaign, so now even football is an Xbox, in some manner at least.

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